Stories
The latest news, product launches and behind-the-scenes work from across Alyta.
The Circular Collection: every piece made from reclaimed cotton
Twelve essentials, one material loop. Our first collection that can be returned, re-spun and made again.
Jonas Weber, Head of MaterialsOctober 18, 2026
A new app update brings personal styling to everyone
Fit guidance, outfit suggestions and a wardrobe view — now in the Alyta app for every customer.
Elena Costa, Product ManagerOctober 3, 2026
Spring/Summer 26: everything we showed on the runway
Forty looks, six new materials and one very long scarf. A recap of the show.
Alyta StudioSeptember 1, 2026
Open studio: how our flagship store is built
Everything in the new store can be taken apart. Here is the design thinking behind it.
Alyta Retail TeamAugust 18, 2026