Products & platforms
A new app update brings personal styling to everyone
Fit guidance, outfit suggestions and a wardrobe view — now in the Alyta app for every customer.
Innovation & AI
Introducing Alyta Atelier: AI that designs with our team
A new studio tool searches 40,000 fabrics and proposes combinations in seconds. Every proposal still gets a human hand.
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Products & platforms
The Circular Collection: every piece made from reclaimed cotton
By Jonas Weber, Head of Materials
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How we cut water use in denim finishing by 90 percent
Laser finishing and a closed-loop rinse system changed how our denim is made. Here is how the process works.
Priya Raman, Sustainability LeadOctober 9, 2026
A new app update brings personal styling to everyone
Fit guidance, outfit suggestions and a wardrobe view — now in the Alyta app for every customer.
Elena Costa, Product ManagerOctober 3, 2026
The Alyta Foundation opens applications for 500 design scholarships
Full tuition, materials and mentorship for students entering textile and fashion programmes next year.
Alyta FoundationSeptember 27, 2026
Five ways to make your knitwear last a decade
Wash less, fold more, and other habits our repair team swears by.
Tomas Lindqvist, Repair StudioSeptember 21, 2026
Every Alyta garment now ships with a digital product passport
Scan the label to see where a piece was made, what it is made of, and how to repair or return it.
Alyta Supply ChainSeptember 15, 2026
Meet the makers: inside the Porto dye house
Three generations of dyers, one colour library, and a machine that runs on rainwater.
Sofia Almeida, WriterSeptember 8, 2026
Collection
What’s new from Alyta
A closer look at the launches, materials and people shaping our next chapter.
Mara EllisonHead of Product, Alyta
View the collection
Spring/Summer 26: everything we showed on the runway
Alyta StudioSeptember 1, 2026
Designing with recycled cashmere, and what we learned
Ines Duarte, Knitwear DesignAugust 25, 2026
Open studio: how our flagship store is built
Alyta Retail TeamAugust 18, 2026
Quick tips
Company news
Every Alyta garment now ships with a digital product passport
Scan the label to see where a piece was made, what it is made of, and how to repair or return it.