Stories
The latest news, product launches and behind-the-scenes work from across Alyta.
Introducing Alyta Atelier: AI that designs with our team
A new studio tool searches 40,000 fabrics and proposes combinations in seconds. Every proposal still gets a human hand.
The Circular Collection: every piece made from reclaimed cotton
Twelve essentials, one material loop. Our first collection that can be returned, re-spun and made again.
Alyta opens a new design studio in Lisbon
Forty designers, pattern cutters and material researchers will move into a converted textile mill this winter.
How we cut water use in denim finishing by 90 percent
Laser finishing and a closed-loop rinse system changed how our denim is made. Here is how the process works.
A new app update brings personal styling to everyone
Fit guidance, outfit suggestions and a wardrobe view — now in the Alyta app for every customer.
The Alyta Foundation opens applications for 500 design scholarships
Full tuition, materials and mentorship for students entering textile and fashion programmes next year.
Five ways to make your knitwear last a decade
Wash less, fold more, and other habits our repair team swears by.
Every Alyta garment now ships with a digital product passport
Scan the label to see where a piece was made, what it is made of, and how to repair or return it.
Meet the makers: inside the Porto dye house
Three generations of dyers, one colour library, and a machine that runs on rainwater.